Gathering actionable customer feedback in real-time Collecting customer feedback is only half the battle and can be ineffective if not done properly. The secret to gathering actioanble customer feedback is real-time communication. This is an extremely valuable tool because you can directly tap into your customer’s insight right at the point of contact. So listen […]
Determining and Evaluating Your Project Scope Project planning involves many stages. One of the most important steps in the process is determining and documenting the project scope. As a project manager or lead, your job will be to identify project goals, outline deliverables and calculate risk and costs. Often times this is no easy task
A client engagement strategy should be at the top of every companies new year’s resolution list. I recently read a great article by Gil Cattelain clearly highlights this issue. states that “…a recent study by Korn/Ferry International indicates that customer engagement is now the top marketing concern for 52 percent of CMOs. She also emphasiszes
“[The PM] is the key to success or failure. They can single handedly ruin a project.” Do you know how to be a great product manager? Though there have been countless articles written on this topic, in reality, there is no “right formula” for being a great product manager. It takes a little bit of
Executing a new product launch plan Here are a few key points to incorporate into your new product launch plan: 1. Have a detailed plan and strategy. Think about which channels you will use to market and sell your new product. Carefully outline all of the different avenues and opportunities that exist and structure your
Product development is a risky process, especially in today’s rapidly changing marketplace. Collaborative management is an integral component of successful product development and helps to reduce the risks of unnecessary product iterations, speed-up the time-to-market and ultimately create innovative, customer-centric products that create customer loyalty. According to a recent post by Kasia Mikoluk, teams who
Measuring expectations is the key to retaining existing customers It is well known that customer satisfaction is measured by whether or not a company meets or exceeds customer’s expectations. We also know that the achievement of high levels of customer satisfaction leads to increased customer loyalty and customer retention. The question is: How do you
4 customer service trends for 2013 At the beginning of this year, business analysts and marketing professionals made their best predictions of customer service trends for 2013. Now that we are fast approaching this year’s end (shocking, isn’t it?), let us revisit these customer service statistics and predictions. According to a report published earlier this
Creating a complete help desk support system Incorporating customer service and help desk tools into your overall product development process is highly beneficial to all stakeholders involved. In addition, it is crucial for businesses to have a help desk management strategy in place that facilitates customer engagement at all levels and touchpoints throughout the course
Have no fear, the scrum master is here! Introducing a new methodology to different project teams can be scary, right? Let’s face it, not every individual is going to start out with the right set of qualities needed to become a great Scrum Master. Time, training and experience all play a part in helping the