Building product roadmaps: There is an easier way
Building product roadmaps, that are data-driven, is the key to tackling all of the challenges and managing expectations during the various stages of development. But, what does this all really mean? Essentially this is a more evolved approach to product management. The idea is that we are taking all product related data into consideration, everything from requirements to resources, cost benefit analysis to market demands to help us obtain a focused product roadmap to ultimately make better short-term and long term decisions.
The reality is that most product professionals are not equipped with the right set of integrated tools to facilitate this process.