A common challenge many businesses face is finding a way to drive innovation throughout their organization, while facilitating their product innovation process. Yet, many are hesitant to incorporate the use of innovation technology within their organization as they fear a multitude of things: Extra costs, more training, losing time, and learning their way around something […]
Probably THE most important stage in any product-related research and analysis is the Competitive Landscape, and yet it’s very near limitless scope makes it a dangerously time-consuming and potentially paralyzing activity. In this, our next installament of OneDesk’s Pragmatic Marketing Goes Social series, we are looking at Competitive Landscape and some tricks on how to
Product roadmap tools: Your company’s crystal ball Good product roadmap tools allow key stakeholders to gain a multidimensional view into the future – it also helps them work with their data to predict the outcomes of their strategic product plans. In addition, armed with these roadmap tools (or as I like to call them, crystal
Onboarding SaaS customers and users: Important! For many SaaS vendors and software companies, onboarding customers can be challenging. The process of onboarding is most often underestimated; many SaaS vendors and software companies don’t realize how crucial it is to make sure customers and users get started on the right foot and find value in their
Project and product managers responsible for developing and managing product requirements know how daunting and complex this process can be, especially in highly competitive markets. Many factors, including conflicting and changing customer demands, scope creep and budget issues, make it almost impossible to clearly and efficiently deal with fine details. Fortunately, evolving technology provides handy
If you’ve been tuned in to our website or social media channels, you’ve surely heard about OneDesk’s Webinars. Here’s a little FAQ we’ve compiled based on your questions. If we missed anything, feel free to ask away! When are OneDesk’s webinars held? We’ve dubbed Fridays as “OneDesk Webinar Fridays.” Thus, every Friday, Marketing Manager Brendan
Hold on to your lightsabers, Star Wars Day is upon us Alright folks, today is May the 4th, which means that it’s Star Wars Day! “Jedi-ism” may not be a concept that has has been widely used in the corporate world, but social business is. So take a few minutes, sit back and celebrate this
In a previous blog post, I went through the process of using OneDesk to plan and build your product roadmap. From the time I’ve written that post this past November (November? Where did the time go?!) until now, more and more organizations have started to realize that building the right type of roadmap can be
This morning the marketing team at OneDesk attended the Montreal Social Media Breakfast for a smattering of startup based chatter over coffee and sandwiches. Presented as a conversation with Julien Smith, the fascinating discussion bounced between utilising new platforms and identifying new market sectors before confronting the terrifying engine driving all mortal events: risk. The
When talking to our customers, I often get asked: What are the benefits of using OneDesk as customer service software? More and more organizations are starting to turn to Web 2.0 technologies to communicate with all their customers, and to keep up with ever-changing customer demands. However, there are many types of customer service software.