Savvy social web secrets Today, social media is reaching an omnipresent-level in business. Social media websites, like Twitter and Facebook, give customers a louder voice and larger reach than ever before. One ignored, seemingly insignificant, comment from an irate customer can easily gather enough momentum from the social web to snowball into a major crises […]
Happy Halloween! In light of the spookiest day of the year, we thought we would talk about some of the scary things companies are doing when approaching their product or service development process. Warning: The following development process facts may scare you. Customers are howling – where are your goblin ears? Scary fact # 1:
What is co-design? The customer experience : A key element in co-design Customer Experience Management has been described in several different ways, but it was Bernd Schmitt, in 2003, who provided the most complete definition of CEM: “…the process of strategically managing a customer’s entire experience with a product or company.” Customer experience from this
According to many experts, businesses who use social media to market their brands without a proper social media plan can be doing more damage than good. Because we are strong advocates of using social media to strengthen businesses, we thought we would share some tips on building a good social media plan. Creating a winning
Innovation and product development: Driving growth For an organization to promote innovation throughout the product development process, they need to consider the following key factors to success: 1. Adopt a customer-centric approach The social customer is here to stay, and has a lot to say. As customers continue to interact with a variety of different
What is co-working? Co-working is a style of work which which involves a shared working environment among workers who are not employed by the same department or organization. This concept allows a global community of people to employ the values of collaboration, co-creation, community, openness and accessibility, while working in a shared space. Co-working: A
OneDesk, an industry leader in social product development, is proud to be a sponsor of the 35th Product Innovation Management Annual Global Conference organized by The Product Development and Management Association (PDMA). About the PDMA The PDMA is the premier global advocate for product development, management and innovation professionals. Founded in 1976, PDMA has more
OneDesk sponsors the PDMA’s 35th Product Innovation Management Conference More
In 2008, Gartner released a list of what they thought would be the top 10 disruptive technologies that will have an impact in the business world over the next five years. This has been a successful year in terms of disruptive business technologies. Let’s outline the five most predominant ones. Top 5 business disruptive technologies
I recently wrote an article for Innovation Tools, a comprehensive site that provides a collection of resources on the topic of innovation. The article explores the role of social technologies in unifying key business processes within product development. We invite you to read this article and share your thoughts: How next-generation social technologies can help
What is collaborative management? Collaborative management is a management technique that promotes a sense of teamwork and unity between managers and other team members. The idea behind collaborative management style is to allow managers to combine their strengths with the strengths of other members of the team, and collectively strengthen any weaknesses that may be