4 tips to enhance your “social” product strategy The social web has had a huge impact on the way we communicate, connect and share information. The widespread changes are affecting interpersonal relationships, the dynamics between businesses and customers, and product development. These four product strategy tips can help organizations incorporate social elements into their product […]
For products to stand out from the increasingly competitive and crowded marketplace, good design is critical. Design and innovation go hand-in-hand in the product development world; today’s corporate leaders recognize this and have learned to create innovative products that customers do not necessarily need, but love. In his blog post How Good Designers Think, published
The Product Development and Management Association is the primary online source for all information related to product development and innovation. In an effort to raise awareness about the upcoming Co-Creation & Social Product Development event, I created a post about some of the main issues in social product development today. You can find the full
The relationship between customers and sales people is an important one. If customers do not trust the sales people in your company, it may be time to innovate the sales process. As MyCustomer.com explains, “the role of your sales force is to engender trust and confidence in prospects so that they are willing to purchase
Client feedback: One step further In a previous blog post, I briefly wrote about the importance of receiving client feedback and methods for managing it effectively. Obtaining client feedback and incorporating it into your product development process isn’t just a new fad or new form of customer relationship management (CRM). Strategic management of client feedback
Get strong community advice from your customers At OneDesk, we believe that listening to your customers and showing them that you care about their needs are the keys to providing a stellar customer experience and driving your business to success. One best ways to do this is by allowing your customer base to come together
Website feedback provides valuable insight Customer feedback is crucial to the success of any business, but too often companies fail to get and use website feedback. Many fail to recognize the integral role that it plays in the product and service development process. Website feedback provides valuable insight regarding the customer website experience and interactions.
Business collaboration plays an important role in driving innovation, especially as today’s corporate environment becomes more and more competitive. Today’s leading companies all recognize that innovation is the key to success. In IBM’s recent CEO study, more than three quarters of the 765 chief executive officers queried cited collaboration and partnering as very important to
What is knowledge management, and why are so many organizations embracing it? It has emerged as a process to create organizational learning through the management of people, processes and change. With the growing trend of social media and increased collaboration, organizations are applying the concept of knowledge management to product development strategic initiatives and processes.
The best thing your company can give customers is an excellent customer experience. To do this, you must know what would satisfy them. The most convenient way to find out what customers want to ask them. Feedback surveys, therefore, are essential to a business’ survival. Conducting customer surveys using traditional feedback survey tools such as