Understanding customer innovation In his blog “The Design of Opportunity: Defining Customer Innovation”, Chris Lawer, Managing Director of Strategyn UK & CEO-Founder of ZinC, explains that customer innovation incorporates several different concepts that help to address the changing needs of the social consumer. Fundamentally, the emphasis is on creating a process that continuously incorporates customer […]
Product lifecycle management is the process of managing the entire lifecycle of a product. This involves managing all data relating to the design, production, support, sale and bringing the product to market. Successfully managing this process is rarely a smooth ride. As consumers, we don’t get to have a “behind the scenes” look at the
“Customers are fundamentally changing the dynamics of the marketplace. The market has become a forum in which consumers play an active role in creating and competing for value.” -Venkat Ramaswamy Customers and designers work together to co-create innovative products The need to co-create products and services is a new concept that is drawing more
Feedback and comments – initiating conversations on the web You’ve probably noticed by now that most of the sites you surf on the web incite you to leave feedback and comments. Whether you are reading a blog, a news site, or a business’ website, chances are that most of the time, you will come across
What is your organization doing to get feedback from your customers? If you are still collecting feedback the traditional way (through surveys, focus groups, questionnaires) you may be missing opportunities to truly engage with your customers and create long-lasting productive relationships. Customers expect organizations will not only listen to their suggestions and concerns, but that
Why business feedback is important Building a successful business takes work. In order to outperform competitors, businesses today need to ensure that they implement the essential strategies to effectively build partnerships, intellectual resources, to promote an idea, product, or service, with the objective of creating value for their business. The first thing that businesses should
What is customer co-creation? Dave Sloan, CEO of Treehouse Logic, defines customer co-creation as the “practice of allowing customers to build their own products”. Through the sharing of their ideas and suggestions, customers become collaborative members of the product development process. Co-creation is a relatively new concept and remains an area of study that raises
We are often asked about what makes OneDesk stand out. First and foremost, we want to let everyone know that our mission is to make jobs easier, and do so, we are always keeping up with the latest trends in enterprise software, and striving to improve OneDesk so that it helps businesses become stronger. One
What is market-driven product development? Market-driven product development (MDPD) helps teams obtain greater understanding of their customers’ needs and then take action to develop successful products aligned with customer expectations and marketplace demand. MDPD is a customer-centric approach that has a particular focus on clarifying the sometimes fuzzy front-end of product development. Simply put, a
Product management and marketing explained When it comes to defining the roles of product management and marketing, many are often confused as to how to do so. This is because these roles vary from company to company. Generally, the role of the product manager is to deal with products at all stages of the product