User feedback: Business implications Before we talk about user feedback, let’s explore one important question: Are your customers the central focus of your business? If you do not operate with the fundamental belief that everything must revolve around attracting and retaining your target customers, your business will not survive today’s fiercely competitive marketplace. Reicheld & […]
Are you receiving enough client response? You know you’re receiving positive client response when your existing clients keep knocking at your door for more of your product or service. If you are finding it difficult to retain your clients and especially if you find it difficult to acquire new customers, your business needs to implement
Innovative ideas – what are they about? Businesses are increasingly realizing that it is getting more important to come up with, and manage innovative ideas. But what exactly does this mean? According to an article on businessweek.com, innovation nowadays is about much more than new products. “It is about reinventing business processes and building entirely
Ideas management: Involve everyone Does your company give customers the opportunity to submit their ideas regarding product development or service improvements to key decision-makers? Does your company use customer and employee ideas to ensure the right products and services are developed in a cost-effective way? Ideas management is essential to business survival. Every business starts
In light of the new year, I thought it would be the perfect time to introduce a term you may or may not be familiar with – innovation. The word “innovation” is quickly skyrocketing in the business world; it’s everywhere. According to businessweek.com, it “has become the rallying cry of every product manager, the pursuit
User community: Building a competitive advantage Connecting customers, partners and employees can be difficult. Elements, such as, real-time insight, meaningful feedback and a collaborative work process, can combine to create a culture capable of thriving during difficult times. The active involvement of a user community can have significant benefits to any business. A well-functioning user
In today’s competitive business world, many businesses are increasingly using a customer database in an attempt to manage their customer relationships to increase both sales and customer satisfaction. A customer database is useful to have as it helps businesses: – Identify their most profitable customers – Keep track of customer information – Track customer sales
Customer research: Behavior patterns Are you interested in improving your understanding of how your customers think? Do you have an efficient customer research system that provides useful data for decision-making? In today’s networked world, customers are increasingly expressing themselves online. Videos, message boards, forums, blogs and social media sites are some of the opportunities customers
The term business software is a broad one. It generally refers to any software that helps a business increase productivity or measure their productivity. Of course, this definition does not fully clarify what a business software is, for every business has a different goal and depends on a different aspect to increase productivity. For some
Good customer service: Online vs. offline methods Every business knows the old saying: A satisfied customer will tell one or two people about it, and a dissatisfied customer will tell up to ten people. In an offline world this is an important lesson for businesses, as it highlights the need to pay attention to providing