The Pros and Cons of Sampling, Trial Options & Freebies Free trial options is basically an offer to a customer or potential customer to try your product or service for free for a set timeframe. Most of the time, many developers especially those which have been in the industry for quite some time now think that […]
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The importance of Brand Management for products Branding is everything: In today’s world, a brand is everything. A successful branding results in recognition, desire, trust, customer loyalty and ultimately, adds to the bottom line. The term Brand Management is frequently perceived as a marketing jargon and a budding product manager often wonders if it’s relevant
The Product Management discipline in the world of Big Business The Product Management discipline’s role and job description is heavily dependent on the industry, organization and the product it’s relevant to. Based on the best practices established over the years, there’s no one-size-fits-all for product management at each organization. However, there are some common themes
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What is a program manager? As organizations grow, there are several management levels or hierarchies introduced to ensure that different teams and initiatives are in sync with each other. Some of the common management roles that can be found in these organizations are project lead, project manager, program manager, portfolio manager, etc. This article analyzes
The Importance of Inbound Vs Outbound Product Management Product management is a broad function – which requires its practitioners to understand the market problem and the ways their product can solve the problem. It’s quite common for organizations to split this broad spectrum of responsibilities between different departments so each can focus on their respective
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What is an “integrated product team” and should you care? If you have ever been exposed to complex projects, chances are that you have come across the term – Integrated Product team (IPT) in one form or the other. There are several definitions of Integrated Product team on the web. However, in layman terms, an
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The difference between Product Management and Product Marketing If you are a software professional or just starting out in the industry, you have most likely come across designations like Product manager, Product Marketing manager, Product Owner, Business Analyst etc. Given the fluidity of the titles and job descriptions, most people wonder what the difference between
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“[The PM] is the key to success or failure. They can single handedly ruin a project.” Do you know how to be a great product manager? Though there have been countless articles written on this topic, in reality, there is no “right formula” for being a great product manager. It takes a little bit of
Executing a new product launch plan Here are a few key points to incorporate into your new product launch plan: 1. Have a detailed plan and strategy. Think about which channels you will use to market and sell your new product. Carefully outline all of the different avenues and opportunities that exist and structure your
“Everyone is blissfully happy and nothing could be better.” That’s how Patrick Collison, co-founder of new Start-up, Stripe, describes their work environment. Sounds nice, doesn’t it? <I stumbled across an interesting article on Forbes today. The article is exact copy of Patrick Collison’s response to a question posted on Quora about Stripe, the startup which