Demystifying the role of the product owner in your organization
What does a product owner actually do? Is this key role well-defined in your organization?
For many teams, the actual responsibilities of a product owner are often unclear. Why is this?
A recent article in The Silicon Valley Product Group (SVPG) entitled, The Product Manager Contribution , by Marty Cagan, explains that the reason for this lack of clarity is because the contribution may not be making a significant impact or affecting change in the organization. Another reason could be because a product manager simply cannot connect their actions to concrete results.
According to Cagan, the product owner or manager must be able to contribute on the following levels:
1. Deep Knowledge of the Customer
2. Deep Knowledge of the Business
3. Deep Knowledge of the Industry
4. Getting to know Customers
5. Motivating Teams
Share your thoughts: What makes a good product owner? Are there any other critical components missing from this list?