customer feedback

These days, customers prefer to make a human connection and get product recommendations right from the source – the company. therefore, companies can leverage these methods of communication to tap into customer conversations and uncover what is being said about their brands, products, services, and even competitors. They can then take the steps to improving […]

Fifteen years ago, my part-time job as a customer service rep of a well-established furniture store, involved handling customer issues by using mostly static information. My equipment consisted of a phone with one incoming line and a computer with access to customer files. Internet access was restricted. If I could not resolve a customer issue

Spotting Customer Experience Hazards and Avoiding Pitfalls Unhappy customers The first sign that customers are not enjoying their experience with your company, is that they are obviously unhappy. How can you tell that they are unhappy? If customers are complaining about a certain aspect of your product or company, then that mean you have to

Ah, Valentine’s Day – the day where millions of people worldwide take the time to show their significant others how much they value their relationship. On Valentine’s Day, couples do their best to make sure their other half feels appreciated and make it a goal to make the day as relaxing, stress-free, and love-filled as

Gathering actionable customer feedback in real-time Collecting customer feedback is only half the battle and can be ineffective if not done properly. The secret to gathering actioanble customer feedback is real-time communication. This is an extremely valuable tool because you can directly tap into your customer’s insight right at the point of contact. So listen

The importance of customer feedback Many companies find it difficult to acquire customer feedback in a timely and useful manner. Customer satisfaction surveys and focus groups are used by most companies to develop products, but the data provided is either not actionable customer feedback or there is no process for usable data to be incorporated