Value co-creation and your customers I recently came across an article written by Guarav Balla in 2009 entitled The DNA of Value Co-Creation. Although it was written two years ago, it is still highly pertinent to today’s discussion on customer-organization relationships and the part value co-creation plays in the product and service development process. Key […]
Over the last few months, we have been sharing our insights related to trends in social product management and best practices for successful product and service innovation. We invite you to read our recently published post, Improving the front and back end of Innovation, on the FEI blog, to learn about why organizations need to
The importance of multi-channel customer engagement I read an interesting article by Sara Kowal of ePrize entitled Consumers Are Like Teenagers: Why Multi-Channel Engagement is Key, this morning that got me thinking about customer relationships. In the post, Kowal explains that customers want to engage and interact with companies on their own terms. Much like
Listen to your customers through social media with OneDesk The social web is no longer just a space where individuals connect. These days, it is used as a communication channel for sharing ideas, suggestions, insight, questions and even product and service related issues. Organizations can also use social media to engage and respond to their
Add a personal touch with OneDesk personalization and branding features Add a personal touch to your OneDesk employee interface: Choose from our predefined colour themes Add your company logo to strengthen corporate branding Set privacy rules and personalize security setting OneDesk also lets you create a personalized workflow and experience with your preferences in
The relationship between online customer service and social media The social web has dramatically changed the way that customers communicate with organizations and how they in turn receive, manage and respond to customer service inquiries. We, at OneDesk are very excited about the two new features—help desk and online customer service—that have been integrated into
The social web impacts product Innovation Interesting results on the impact of social media on product innovation were revealed in a recent study conducted by the consulting firm Kalypso. The biggest impact reported by 20% of organizations using social media as part of their product strategy is faster product adoption. In addition 16% reported faster
Business collaboration: Challenges There is an ancient proverb that many refer to when identifying ineffective business collaboration and decision-making: “A camel is a horse designed by a committee.” In the ideation and innovation processes, a camel is produced instead of a horse! (I do not want to offend any camel enthusiasts. Quite frankly, I am
OneDesk’s Social Business Applications Help Enhance Customer Engagement and Drive Product and Service Innovation MONTREAL-July 13, 2011 -OneDesk helps businesses become more social by connecting customers, partners, and employees to the product and service development process. OneDesk is leading the market in providing solutions that help companies realize the benefits of social product
OneDesk Releases Social Business Applications (Press Release) More
Trends in managing innovation There is a plethora of articles written on the importance of innovation management in the product development process. However, many managers are still asking for concrete resources and tools to get them and their teams passed the initial concept of innovation management and moving towards managing innovation. In their article “The