We invite you to read our recently published article, Building Your Innovation Toolbox for Successful Co-Creation, at Innovationmanagement.se, to learn about the best practices for integrating a co-creation strategy into your product and service development process. Thank you to Karin Wall and her team for featuring this post and for the hard work they put […]
Wouldn’t it be wonderful if we could automate some of the routine and common tasks in our lives? (You are nodding your head in agreement, I presume.) Imagine a machine that automatically makes coffee at the exact same time every morning or a fridge that notifies you when it is time to replenish the basics
With the advent and increasing popularity of social networking, help for customers is no longer just a phone call or email away. Organizations are quickly realizing that customers can also get help through Tweets and Facebook posts. The process of providing help has evolved to include customers in product development. Indeed, the social web has
OneDesk helps businesses become more social We are very excited to announce the release of OneDesk and the addition of several great new applications including: Social Media Monitoring: Listen, engage and respond to your customers on the social web, such as Twitter, Facebook and blogs to discover what customers really want and what they are
Introducing OneDesk: Your social product innovation platform More
Challenging question: How to innovate with customers? The advent of social technology has created great opportunities for you to collaborate with your customers and make them active co-creators in the product and service development process. You know the importance of establishing a co-creative strategy, but do you really know how to innovate with your customers?
Product feedback management is challenging As organizations in all industries race against the clock to get customer pleasing products to market faster than the competition and at a lower cost, customers are clamoring to get more involved in the development process. With a high volume of customer insight coming in from various channels, feedback management
Your social business strategy: A staple of product development “Social business is no longer a nice to have, but is now a business imperative to improve customer communication and engagement, build loyal partner networks and improve internal collaboration.” – Jim Shaw Developing and marketing products was, in the past, a more simple and straightforward process.
The increase in new product failure rates Organizations are actively seeking new ways to fuse innovation into their current product development strategies. The cost of not innovating is extremely high and organizations unable to do so, risk lagging behind their competition. Despite this desire to innovate, organizations still report high rates of product failure. A
Innovating with new product ideas It is no secret that many organizations find it challenging to remain dominant in today’s constantly shifting marketplace. Innovation is the key to managing these challenges and to survival. This starts with the ability to successfully harness new product ideas. New product ideas benefit your business There are many advantages
The new product introduction checklist If you are a product manager you most likely love making checklists (am I right?). During the product development management process, there is no greater satisfaction than being able to check off or cross off important to-do items off your list of tasks. I stumbled upon this great article by