Challenges involved in collaboration management With the popularity of the social web and increased reliance on social product development technology, collaboration management presents many challenges. Here are three: Ensuring good communication among development team members: This could prove to be challenging as today it is commonplace to have development teams internal but also external to […]
Co-creators to the rescue! “In the last three years, this interaction has become even more intimate. Consumers are wielding greater influence earlier on in the product development process, and are now contributing their ideas even before a product hits the market.” – Carolyn Tang, Insight Magazine Co-creators. The term sounds more like a new group
Innovating the product design and development process Today, organizations want to be recognized as “innovative” and “cutting edge” by their customers, and stakeholders. Influenced by dramatic changes in the economy, technology and social trends, leading organizations want to change the rules of how products are created, produced and brought to market. In order to do
Product Innovation Management and the burning questions With an ever growing ability to bring new products to market at record-breaking speeds, product and marketing managers are struggling with these questions: How can we create innovative products that trump the competition and exceed customer expectations? How can we manage the product innovation process so that new
4 tips to enhance your “social” product strategy The social web has had a huge impact on the way we communicate, connect and share information. The widespread changes are affecting interpersonal relationships, the dynamics between businesses and customers, and product development. These four product strategy tips can help organizations incorporate social elements into their product
The Product Development and Management Association is the primary online source for all information related to product development and innovation. In an effort to raise awareness about the upcoming Co-Creation & Social Product Development event, I created a post about some of the main issues in social product development today. You can find the full
Client feedback: One step further In a previous blog post, I briefly wrote about the importance of receiving client feedback and methods for managing it effectively. Obtaining client feedback and incorporating it into your product development process isn’t just a new fad or new form of customer relationship management (CRM). Strategic management of client feedback
Website feedback provides valuable insight Customer feedback is crucial to the success of any business, but too often companies fail to get and use website feedback. Many fail to recognize the integral role that it plays in the product and service development process. Website feedback provides valuable insight regarding the customer website experience and interactions.
What is knowledge management, and why are so many organizations embracing it? It has emerged as a process to create organizational learning through the management of people, processes and change. With the growing trend of social media and increased collaboration, organizations are applying the concept of knowledge management to product development strategic initiatives and processes.
The growth of social collaboration “Enterprise 2.0 is the use of emergent social software platforms within companies or between companies and their partners or customers.” -Andrew McAfee, Associate Professor at Harvard Business School Social collaboration is becoming more pervasive in an increasingly globalized economy. Social networking, discussion forums, and online chat systems are highly effective