Promote District Programs and Manage Enrollment
District Marketing and Communications drives student enrollment, promotes school programs, and manages community relations. You need a platform for project execution and high-stakes communication. OneDesk organizes your district's communications engine.
Trusted by K–12 School District teams around the world
Communication and Enrollment Campaigns Lack Tracking
Marketing manages a high volume of time-sensitive campaigns for enrollment, bond measures, and program showcases. OneDesk treats each campaign as a trackable project. Set clear milestones, assign content creation tasks, and track performance. Ensure marketing efforts directly support district goals.
Centralized Portal for All School Communication Needs
Use a submission portal for all school sites to request communication support or event promotion. Connect your media relations email to quickly log press inquiries. Set up SLAs to prioritize urgent requests for school closures or safety communications. Custom views let the PR team see one queue and the Digital team another. All communication is organized.
Plan Enrollment Drives and Community Outreach Projects
Manage the annual enrollment drive or a community survey as a master project. Break the campaign into phases: concept, outreach, and analysis. Use visual tools to manage content asset creation and distribution. Track time spent on high-impact enrollment strategies. Keep communication goals on track and consistent.
Automate Content Review and Publication Approval
Automatically assign a new school newsletter request to the appropriate copywriter and communications specialist. Set up rules to send a notification to the Superintendent when a press release is ready for final approval. Send automated reminders for overdue photography asset submissions. Automation ensures fast, compliant content delivery.
Track Campaign Performance and Budget Spend
Track the non-billable time spent on specific enrollment drives or bond measure campaigns. Use this data to analyze the true cost of student acquisition or community engagement. Create internal quotes for cross-departmental marketing services. Maintain clear accountability for all communications budget expenditures.
AI Helps Draft Public Statements and Analyze Feedback
Use the AI assistant to summarize large amounts of parent feedback on a new school program. It can help draft compelling social media posts or official public statements. AI can categorize incoming requests like "Media Inquiry" or "Event Promotion." This accelerates content creation.
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