The Three P’s of Product Innovation

Product innovation is not simply about generating new ideas. It is a complex process, and many organizations struggle with the design and implementation of an effective innovation strategy that yields measurable results over the long-term. Sustained growth and profitability can be achieved through the integration of three critical levels: People, processes and tools.

There are several untapped sources of innovation that organizations should include in their overall product development strategy. Here are some examples worth exploring further:

– Your customers
– Your sales team
– Your support team
– R&D
– Business partners

Manage ideas and connect them to your product development process

OneDesk allows you to capture ideas from a variety of sources, evaluate them, and track them all in one place. Great ideas won’t fall through the cracks. Your customers can also use your customized OneDesk customer portal to submit feedback and ideas to your organization, vote on them, answer polls, and participate in discussions. Finally, you can use OneDesk’s collaboration and social tools to elaborate on ideas and feedback with colleagues, partners and customers.

Learn how to manage ideas with OneDesk: