Let’s face it – the idea generation process is not always a smooth one. How many times have you and your team found yourselves jumping from idea to idea because they all seem good and you just can’t make a decision as to which idea is best? It’s easy to get trapped in the idea […]
Idea generation – Our top five tips More
The importance of proper product requirements management In today’s fast-paced environment, organizations need to bring products to market faster and more efficiently. That means better resource planning, improved team collaboration, increased visibility and traceability across the development process, and of course the right tools to get it all done. This is product requirements management. Product
Product requirements management 2.0 More
In today’s fast-paced business environment, we need tools that help us work faster. By creating an automation process using OneDesk’s automation engine, you will reduce manual data entry and process errors by allowing users to preset tasks and automate workflows. You can also set up automatic notifications, prioritize, and assign tasks to team members across
Automation process: Setting up the right type More
Great news! OneDesk was recently featured on Informationweek.com. Click this link to read the article: OneDesk Translates Customer Feedback Into R&D Many thanks to David F. Carr for taking the time out to speak with us.
OneDesk featured on InformationWeek.com More
Deciding which products to produce is not an easy task, especially if you and your product team collect hundreds of ideas. Making the right product innovation decisions is the key to driving your business’ value. Thus, a good product investment management strategy is essential. Techniques to optimize the product investment management process Understand the market’s
Product investment management with OneDesk More
Recognizing the importance of proper innovation and ideas management Innovation and ideas management consists of many continuous activities: Capturing, managing and incorporating product and service-related feedback, from all stakeholders, into the product and service development process. Establishing an effective ideation process helps organizations develop customer-centric products that stand out in the marketplace. Many cutting-edge companies
Ideas management is not enough More
Downfall of HP TouchPad shocks the social world When HP launched the TouchPad just over one month ago, headlines dubbed it as the iPad 2’s “new competitor.” Many were sure that HP had possibly came up with the latest disruptive technology. The TouchPad used WebOS 3 which allowed for easy multi-tasking. It also had Flash-enabled
Disruptive technology failure: HP TouchPad More
Devising a product experience strategy “By establishing a robust product experience data strategy, you can be sure your product will reflect the needs of real users, which, in return, is rewarded by increased sales, customer loyalty and expanded profit margins and markets.” – Tara Duggan, Demand Media Let’s face it. We do not always know
Product experience strategy: Do you have one? More
Cooperative intelligence, NOT competitive intelligence It is important to realize that monitoring the competitive intelligence – discovering the strengths and vulnerabilities of competitors – is not the key to driving your business to success. By focusing on competitive intelligence, you may gather a lot of information about competitors. However, by doing this, you are missing
Cooperative intelligence: Taking action More
Understanding the social customer “They are tweeting, liking, sharing, linking and checking-in–the social customer spends a lot of time plugged into the web, talking about a vast variety of products and services.” The social customer can be found at the intersection social media, and technology and business. The reality is, customers are no longer passive
Social customers: Who are they? More