Happy Halloween! In light of the spookiest day of the year, we thought we would talk about some of the scary things companies are doing when approaching their product or service development process. Warning: The following development process facts may scare you. Customers are howling – where are your goblin ears? Scary fact # 1: […]
The development process and some scary facts More
What is co-design? The customer experience : A key element in co-design Customer Experience Management has been described in several different ways, but it was Bernd Schmitt, in 2003, who provided the most complete definition of CEM: “…the process of strategically managing a customer’s entire experience with a product or company.” Customer experience from this
Co-design and the customer experience More
According to many experts, businesses who use social media to market their brands without a proper social media plan can be doing more damage than good. Because we are strong advocates of using social media to strengthen businesses, we thought we would share some tips on building a good social media plan. Creating a winning
Social media plan: Building a winning one More
Innovation and product development: Driving growth For an organization to promote innovation throughout the product development process, they need to consider the following key factors to success: 1. Adopt a customer-centric approach The social customer is here to stay, and has a lot to say. As customers continue to interact with a variety of different
Innovation and Product Development Tips More
What is co-working? Co-working is a style of work which which involves a shared working environment among workers who are not employed by the same department or organization. This concept allows a global community of people to employ the values of collaboration, co-creation, community, openness and accessibility, while working in a shared space. Co-working: A
Co-working and how it stimulates innovation More
OneDesk, an industry leader in social product development, is proud to be a sponsor of the 35th Product Innovation Management Annual Global Conference organized by The Product Development and Management Association (PDMA). About the PDMA The PDMA is the premier global advocate for product development, management and innovation professionals. Founded in 1976, PDMA has more
OneDesk sponsors the PDMA’s 35th Product Innovation Management Conference More
In 2008, Gartner released a list of what they thought would be the top 10 disruptive technologies that will have an impact in the business world over the next five years. This has been a successful year in terms of disruptive business technologies. Let’s outline the five most predominant ones. Top 5 business disruptive technologies
Disruptive technologies: Shaping businesses More
I recently wrote an article for Innovation Tools, a comprehensive site that provides a collection of resources on the topic of innovation. The article explores the role of social technologies in unifying key business processes within product development. We invite you to read this article and share your thoughts: How next-generation social technologies can help
Guest post on Innovation Tools More
What is collaborative management? Collaborative management is a management technique that promotes a sense of teamwork and unity between managers and other team members. The idea behind collaborative management style is to allow managers to combine their strengths with the strengths of other members of the team, and collectively strengthen any weaknesses that may be
Collaborative management tips from OneDesk More
Enterprise 2.0 trends: Going forward It has been has been a very tumultuous year in business and the software industry, filled with new theories and insights, especially in the area of social product innovation. In her article, 5 Enterprise Social Trends For The Next 5 Years, Debra Donston-Miller of Information Week, identifies key enterprise 2.0
Enterprise 2.0: What lies ahead? More