What is customer co-creation? Dave Sloan, CEO of Treehouse Logic, defines customer co-creation as the “practice of allowing customers to build their own products”. Through the sharing of their ideas

We are often asked about what makes OneDesk stand out. First and foremost, we want to let everyone know that our mission is to make jobs easier, and do so,

What is market-driven product development? Market-driven product development (MDPD) helps teams obtain greater understanding of their customers’ needs and then take action to develop successful products aligned with customer expectations

Product management and marketing explained When it comes to defining the roles of product management and marketing, many are often confused as to how to do so. This is because

Open the doors to your customers by allowing them to provide feedback Whether you are venturing into a new market, re-branding an existing product or introducing a new one, your

While the product manager’s role varies from industry to industry, one thing remains the same; product managers are very busy people. Product managers are responsible for, well, developing products. This

Customers’ data provides valuable information In an era where people are comfortable voicing their opinions, online, about products and services, companies can determine customer needs by strategically collecting and integrating

The benefits of using online survey tools It’s no surprise that companies are increasingly turning to online survey tools in hope of gathering customer feedback. In doing so, they can

In my last blog post discussing the customer lifecycle value (CLV), I mentioned that the CLV is used to calculate the customer lifetime value, and promised I would elaborate on