The OneDesk Blog
Catch up on new features, tips on how to use OneDesk, and much more.
Disruptive technology failure: HP TouchPad
Downfall of HP TouchPad shocks the social world When HP launched the TouchPad just over one month ago, headlines dubbed it as the iPad 2’s “new competitor.” Many were sure
Product experience strategy: Do you have one?
Devising a product experience strategy “By establishing a robust product experience data strategy, you can be sure your product will reflect the needs of real users, which, in return, is
Cooperative intelligence: Taking action
Cooperative intelligence, NOT competitive intelligence It is important to realize that monitoring the competitive intelligence – discovering the strengths and vulnerabilities of competitors – is not the key to driving
Social customers: Who are they?
Understanding the social customer “They are tweeting, liking, sharing, linking and checking-in–the social customer spends a lot of time plugged into the web, talking about a vast variety of products
Design innovation principles
Once a product is approved to be developed, designers and engineers are faced with the challenge of implementing a smooth design innovation process. This means that they must ensure the
Enterprise social applications for every role
Enterprise social applications for everybody in your team The practical OneDesk enterprise social applications address the needs of your entire team. OneDesk provides a suite of integrated social business applications
Value co-creation and product development
Value co-creation and your customers I recently came across an article written by Guarav Balla in 2009 entitled The DNA of Value Co-Creation. Although it was written two years ago,
We’ve been featured in Front End of Innovation!
Over the last few months, we have been sharing our insights related to trends in social product management and best practices for successful product and service innovation. We invite you
Multi-channel customer engagement with OneDesk
The importance of multi-channel customer engagement I read an interesting article by Sara Kowal of ePrize entitled Consumers Are Like Teenagers: Why Multi-Channel Engagement is Key, this morning that got
Organizational goals and setting them
Why setting organizational goals is important You and your team have probably had many discussions about needing to set organizational goals. But does everyone understand why this is important? Before